Illumination has released a trailer for the sequel to its Despicable Me Minions spinoff-prequel. Minions: The Rise of Gru. As beloved as Steve Carell’s supervillain-turned dad Gru is. He’s no match for the sheer popularity of his oddball yellow Minion sidekicks from the Despicable Me movies. Released in 2015, the first Minions spinoff explored the origins of the characters. And went on to become the fifth highest-grossing animated film of all time. Taking in over $1.1 billion at the box office. After that. It’s no surprise Illumation is heading back to the Minions well for more.
Directed by Illumination veteran Kyle Balda. The Rise of Gru follows the misadventures of the Minions as they join forces with a teenaged Gru. Whom they met near the end of their first movie spinoff. The studio kicked off its marketing for the film last weekend with a Super Bowl spot. Teasing the arrival of a full-length preview today. Fortunately. For those in need of another fix of Minions madness, they’ve since followed through on their promise.
At this point, Illumination seems to have a firm grasp on the Despicable Me/Minions brand and what people expect from it. And The Rise of Gru doesn’t look to rock the boat in that regard. There’s not much reason.